People often ask what our marketing strategy is, and Colburt has explained that we don't really do marketing, focusing instead on trying to maximise our feature potential (this essentially boils down to making a good game, with good art, polish, icon, implement as many Apple-related things you can- Game Center, ReplayKit, etc... there's no magic trick to it). So it might be interesting to mention this:
A while ago, TechCrunch did an article on Dunkers. They have 7.1 million twitter followers. P awesome numbers right? Well, our analytics show that this coverage has lead to 100 downloads.
As far as I'm concerned, making F2P mobile games is about getting your game onto as many devices as possible. It has nothing to do with targeting 'gamers' and getting media coverage to reach that market. The market is 'everybody who owns an iphone or ipad' and the exposure you want is Apple putting your game in front of them.