2/3 of mobile free to play gamers quit within 24 hours


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I'm on break at work so I can't respond to this fully, but I thought it was worth sharing as a discussion for creating more engaging games and increasing the percentage of those who spend money on games. I find the numbers interesting but not very surprising. What are everyone else's thoughts?


P.s I'm on my iphone so it is a mobile link
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So this is based on games with in app purchase. Im sure a lot of people still download free games thinking it might actually be free then quit as soon as they hit there first pay wall.  Would be interesting to see the figures for free with adds or apps that you purchase outright with no IAP.