Advert Banners

Has anyone had any success with Advert Banners?

I see people talking about implementing them all the time and see a few games using them, but do they actually have any worth?

From my experiments they earned very badly, but were also on the screen all the time looking ugly. Interstitials are good as they are proven to earn and once they are closed the game shows no signs of adverts.

Maybe "banner" will work with "affiliates marketing".

The average profit is roughly the same that ads in games: 2-3 dollars per 1,000 views.

1.000 views = $ 2,50
10.000 views = $ 25,00
100.000 views = $ 250,00
1.000.000 views = $ 2500,00

CPM $2,50 -> ROI = R$0,00

The problem is to show the game to the right audience, for example: health, education, entrepreneurship, etc.

The advantage is that you do not have to pay $ 2.50 in average to each 1.000 views to make some sale as affiliate of a digital product.

Im not sure we are talking about the same thing. I meant has anyone made money by showing banners in their game.

Im not sure we are talking about the same thing. I meant has anyone made money by showing banners in their game.

Ok. Affiliates marketing is only one way to make money with banners. For example, a game about english language to promove a course or app about english language. The profit would be the same or much more than the cents per views. But I do not know anyone who does this.

Hi Colin,
my Admob stats, filtered only on banners.
1.525.097 requests - 1.497.637 impressions - 17.749 clicks - CTR 1.19% - revenue 729,53 $
The earnings are very different according to the countries... very different...
In my latest games I use only Interstitial, or combo with banner and interstitial, because earnings from banner are very low.