I think the features are becoming easier with the more downloads we get, Wrassling is probably the game that gave us a bit of a reputation.
Some tips would be, Make sure your screenshots are good and you fill all the slots, upload both iphone and ipad app preview videos. Contact press although this depends a lot on the game. The Press were all over wrassling since it was quite unusual, so we got lots of articles and youtube videos. Wheelie 2 is a little more generic, standard arcade game so hasn't had much press, its not really a youtube friendly game either.