Why are we still using 480 x 320? Nobody has that screen size anymore... Why not iPhone 4 resolution, 960 x 640?
960x640 may seem better at first, but it's actually worse overall (even for iOS exclusive), and here's why:
iPhone 4/5/6/7: 480x320 = 2x and 960x640 = 1x [winner = tie]
iPhone 6/7 Plus: 480x320 = 3x and 960x640 = 1x [winner = 480x320]
All iPads: 480x320 = 4x and 960x640 = 2x [winner = tie]
P.S. My current Android phone still has a resolution of 480x320.