KPI, I had to google that, The "Key Performance Indicators" are a bit mixed. Downloads are excellent, 80k on the thursday then 190K on Friday and its stayed above 100K since them. Currently at around 879K in total.
Revenue has been less than expected for this many downloads, impressions have been low. I have been making some changes to the game flow to try to increase things and its worked to an extent.
Total revenue is around $13,500 so far which is a good number but way below what I expected for a game with this much exposure. Hopefully I can improve things a bit and it will be a good long term earner.