Android game: $0.99 or free with ads and option to eliminate them for $0.99?

Which do you think will probably be more profitable?

The app market has its own rules. For example, many app users already find $ 0.99 expensive, but also eat a BigMac for $ 5. It's strange.
I think you have to test it out. The variant including advertising and the option to switch it off is the best. The user can first "take a look" and decide later. The most important thing is you create a game that "captivates" the user

Thank you for your input.