Guys if you think $200 is steep, then I would suggest you take a gander around the net and find a cheaper yet equal alternative. If you find it, great, but I have yet to see anything.
Torque is more expensive.
GameSalad is more expensive.
Unity is WAY more expensive.
Corona is more expensive.
I have taken a gander around used most, if not all, of Stencyl's realistic competitors.
ITorque is $149, that is not more expensive than iOS Pro. That is, in fact, the exact same price,
except you only pay it once. So, I only shell out the not-more-expensive price of $149 once, not once per year.
Gamesalad is more expensive, at $299/year. However, that allows Mac and iOS publishing, as well as Android publishing.
You said "equal" then listed Unity. Let's be realistic, Unity is not only in another league, it is in another universe. Also, a couple weeks back, Unity was giving away Unity Mobile licenses for
free, and many of us took advantage of that.
Corona is also more expensive, but not by much if you're buying only for one platform, such as iOS. Also, Corona is another product with many proven big(ish)-name titles to its credit. Again, I think Corona is a bit beyond Stencyl, at this point.
Monkey, as I mentioned, is not more expensive. It is lacking the scene designer, but the Blitz community is amazing and it won't be long (if it hasn't happened, already) before someone integrates some of the more popular map editors with Monkey. Yes, Monkey requires coding, but I think it still clearly deserves to be considered a competitor for this part of the indie market. Monkey, also, is a one-time expense rather than a subscription.
GameMaker is only $40 - again, a one-time price - for Mac or Windows. GameMaker Studio, which is currently under development, is tentatively priced at $99 and will publish to Windows, Mac, iOS, Android, and HTML5.
Don't forget, that this is a nice al-la-carte set up which almost no one else does.
Unity, GameMaker, and Torque all come a-la-carte. Monkey includes it all for a lower price, which is at least as good as coming a-la-carte.
Think of it this way guys, Jon needs money so that he can keep Stencyl going. $150-200 is a small price to pay for such a great tool.
I am not knocking Stencyl or the developers. I think Stencyl is a good tool with potential to become very good, or even great. However, I think for the money they are talking, there are better alternatives. You say $200 is not too steep, and I say I agree. If I were getting iOS, Android, Flash, HTML5 and binaries for $200, I would have already laid down my money. Hell, if I were getting any three of those for $200, I would have already laid down my money. If it were $149 plus $xx/year for additional support, or if I paid $99, now, and had to pay for major-version upgrades, I'd also be OK with that. I just think the current pricing model is off. Obviously, in the end, it isn't going to be up to me, but I don't think it hurts for the devs to hear what I have to say on the subject.